The Volkswagen advert was not only brilliant but extremely funny because it tapped into the very essence of what the Jamaica Tourist Board was trying to achieve for so many decades. I see nothing wrong with this advert, I find it funny, entertaining and the accent OK, since I have heard worst from many non-whites. Volkswagen managed to capture how we try to navigate the ups and downs of daily life… Hardships there are but the land is green and the sun shineth… Come to Jamaica and feel alright… easy man, no worries, everything is everything, life hard but mi naw stress…
The American media survives from one phony scandal and outrage to another, it has become routine for them, a way of life, it is the only way they can get most Americans to pay attention long enough and this is one such phony scandal and outrage, pretending to be upset because the Jamaican dialect was coming from the mouths of white people.
Barbara Lippert on Good Morning America said it was offensive because it showed that, ''Black people are happy and It suggests that all people in the Caribbean are relaxed and don't feel stress”…. When did being portrait as happy, relaxed and the ability to handle stress racist? In Jamaica, Jamaican actors sometimes do advert and shows using phony American or British accents, were they being racist? I have heard some of the worst stereotypical offending Jamaican accents on the American small and big screen coming out of the mouths of Black Americans and there was no outrage from anyone.
There are other things to be outrage about, like selling Jamaica old not fit for human consumption chicken, like selling us old contaminated rice and fertilizer made from Human feces… Like wiping out our production and agricultural sectors by flooding our markets with American Government subsidize products, free and fair trade? …I think not… Where was this outrage when America wiped out Caribbean Banana and sugar sectors and now trying to wipe out the Caribbean rum production in favour of subsidized rum production from American sources? Where is the outrage when the only thing American and British media like to show about Jamaica is hard life, depravity, death, suffering and violence as everything good about Jamaica is ignored and everything bad is highlighted for your entertainment and to make you feel better about your stressful lives, since it gives the impression that there is nothing good happening in Jamaica. The minute the media crews land in Jamaica they take a B-line for the worst ghettos, totally ignoring everything and everyone else, giving the impression that the entire population lives in depressed suffering conditioned and dodge bullets daily.
"American journalist and former CBS '60 Minutes' anchor, Dan Rather was in Montego Bay, St James, this week to film a documentary on the infamous lottery scam." ... This is more like it right Barb? None of that happy stress free stuff... just death, destruction and corruption.... We will never hear people like Barb, John and Charles saying anything about this because this is the only side of Jamaica they like to see in the American press. American journalist Dan Rather visits Jamaica for lottery scam documentary
You can Please some people sometimes but you cannot please all the people all the times..
The Jamaican Government and Opposition endorse VW Superbowl ad, Argument Done!!! |
Chill, Stay cool, relax, let go!! Wicked Advert!!
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